Main skills

• outbound sales campaign
  • found a tool for outbound cold emails and LinkedIn connection
  • wrote email campaign
  • wrote connection messages
  • researched appropriate audience for the campaign
• moved the website to Squarespace to save hundreds of dollars each year
• branding - voice and tone, fonts and colors
• copywriting and copy editing
• wrote LinkedIn content for co-founders
• created product demo video

https://youtu.be/ABmhncOah8k?si=vllA-nISasH-e13Z

Overcame a challenge

• Outbound marketing via cold sales emails was entirely new to me. We secured several partnership opportunities.

First 40 hours

• proposed website improvements to improve client attraction
• wrote social media content for founders
• created a slide deck for a big client pitch
• prepped strategy for an outbound sales campaign (yes, that’s sales, not marketing, but it was a fun challenge)
• wrote multi-channel content for that sales campaign
• researched and identified a the most effective and affordable tool for the outbound campaign
• used the tool to identify key audience segments
• designed a free ebook and related LinkedIn post for the campaign
• presented the approach and tool to strategic partners