Main skills

• design - website, pitch and client work decks, software platform, marketing graphics
• designed and built website www.bloom-esg.com
• branding - voice and tone, fonts and colors
• copywriting and copy editing
• UX design - website and software platform
• video - coached CEO to create a video and separately created marketing videos in Canva
• client support to tell the story of collaboration

Overcame a challenge

• Served as scrum master and our dev team was unhappy. I realigned the team with one call.

Successes

• wrote an article that got the founders invited to speak at an industry event
• designed and built a new website in less than 3 weeks
• grew our LinkedIn following 30% per month for 3 out of 6 months (one month I was focused on building the website and the others were slow because of holidays)
• designed professional, exciting, and branded pitch decks so the team could focus on content and not design
• implemented SEO that attracted our biggest recent client (who also read every word of the website because the copy hit home for them so deeply)
• secured all 4 WebSummit activations I applied for, including a video that was played on the Future Societies screen and a speaking opportunity
• redesigned the UX look and feel of the software platform
• applied for and was invited to speak at another industry event
• applied for and was shortlisted for a sustainability innovation award